Describing an unsteady trajectory as a roller-coaster ride has become cliché, but there is genuinely no other way to describe auto sales in 2025. This year has been an anomaly for the car industry for many reasons, but the top issue has been tariffs and their impact on U.S. car buyers. U.S. 2025 new-vehicle sales forecast GM: 2.83 million vehicles (+5.1% year over year); 17.3% market share Toyota: 2.52 million vehicles (+8.4% YoY); 15.5% market share Ford: 2.18 million vehicles (+5.6% YoY); 13.4% mark ...