The rise of ‘finfluencers:’ Can you really trust financial advice on social media?
Yahoo Finance·2026-01-03 04:51

Financial influencers — or "finfluencers" — are reshaping how people learn about money. Instead of textbooks or financial advisers, many consumers now rely on social media personalities for guidance on budgeting, investing, and paying down debt. While some offer credible and well-researched information, others blur the line between education and entertainment. And in some cases, they promote strategies that don’t actually work in the real world. Knowing how to spot the difference can make or break your fi ...