Why This Matters to Investors Versant provides another way for investors to gain exposure to the cable TV market, a concentrated industry that rarely sees new companies join the public markets. Versant's performance as a standalone stock could signal how investors feel about the shrinking cable TV business. "As part of Comcast and NBCU we had other priorities as a company,†Versant CEO Mark Lazarus said on CNBC Monday. "We made different decisions, because we had a different company and a different strategy. ...