Key Takeaways TTD's Kokai became the default platform for about 85% of clients after broad testing across its customer base.Kokai campaigns averaged 26% better CPA, 58% better cost per unique reach and a 94% higher click-through rate.TTD cites UK wins at Specsavers and Danone, while Kokai backs growth in CTV, retail media and UID2 adoption.Launched by The Trade Desk, Inc. (TTD) in 2023, Kokai is a next-generation platform powered by Koa AI that integrates advanced analytics, enhanced measurement, broad part ...