With birth rates down around the world, Procter & Gamble is leaning into premium diapers to bolster sales figures. Specifically, the conglomerate is planning to sell diapers made with silk fibers in China, the company’s second-largest market, in hopes of attracting new parents. Most Read from Fast Company The news came out of Procter & Gamble’s earnings conference call on Thursday, during which president and CEO Shailesh Jejurikar discussed the logic behind leaning into the premium diaper category with ...