LONDON--(BUSINESS WIRE)-- #CES2026--Retailers are forecast to control 47% of the North American TV operating system (OS) market by 2029, up from 27% in 2025, according to Omdia's latest TV Design & Features Tracker. The rapid shift underscores how retailers are prioritizing e-commerce-driven retail media advertising over traditional TV shipment leadership. This trend was a key theme at CES 2026 in Las Vegas, alongside conversational AI driven features. Globally, Omdia forecasts that the TV OS opportun. ...