PAR Technology to buy Bridg to unite loyalty and in‑store data
Yahoo Finance·2026-01-27 20:36

Foodservice technology provider PAR Technology has entered an agreement to acquire shopper intelligence and identity resolution platform Bridg from Cardlytics. As agreed, PAR Technology will acquire all Bridg’s assets for 27.5m,subjecttopurchasepriceadjustments.TheconsiderationwillbepaidinPARTechnologycommonstock,withatotalpurchasepriceofupto27.5m, subject to purchase price adjustments. The consideration will be paid in PAR Technology common stock, with a total purchase price of up to 30m. The acquisition aims to link loyalty and in‑store transaction data for restaurant, retail and consumer packaged goods (CPG) operators ...

PAR Technology to buy Bridg to unite loyalty and in‑store data - Reportify