Steak ‘n Shake Adds $5M in BTC Exposure, Burger-to-Bitcoin Transformation
Yahoo Finance·2026-01-28 04:51

Route 66-born, classic American brand Steak ‘n Shake has increased its Bitcoin exposure by $5 million, according to a recent update. The steakburger house has been making notable moves around the leading cryptocurrency, gathering support and growth. In a recent post on X, made on January 27, the brand’s official account doubled down on what it called a “Burger-to-Bitcoin transformation.” All Steak ‘n Shake “Bitcoin sales” go into the company’s “Strategic Bitcoin Reserve,” as disclosed in the post. The m ...