The launch of assigned seating and an extra legroom offering, requiring retrofit work across more than 800 aircraft$2.6 billion of share repurchases in 2025 (about 14% of shares outstanding), while maintaining an investment-grade ratingSix new airline partners, launch of Getaways by Southwest , and the addition of red-eye flyingJordan outlined a wide range of initiatives implemented during 2025, describing the pace and breadth of changes as unusual for the industry. The efforts spanned revenue, product, loy ...