How Big Pharma is navigating a $300 billion patent cliff
This story was originally published on PharmaVoice. To receive daily news and insights, subscribe to our free daily PharmaVoice newsletter. Big Pharma teeters on the edge of a patent cliff that could strip away $300 billion — a sixth of the industry’s overall revenue — by 2030, according to an Evaluate report. The high-altitude, high-stakes test will determine which companies are nimble enough to keep their footing. Not all major pharma companies face the same exposure. Some, like Eli Lilly and Novo Nor ...