Verizon's CEO Just Admitted Its Pricing Strategy Cost the Company 2.25 Million Customers

It turns out people don't like profit-driven price hikes.Verizon's (VZ +11.83%) strategy over the past few years has centered around using price increases to drive revenue higher. With CEO Dan Schulman now a few months into his tenure, that strategy is getting a big shake-up."One of the reasons why we have such high churn rate, one of the reasons why we've been losing share over the last several years is because we keep raising our pricing without corresponding value," Schulman said during the fourth quarte ...

Verizon's CEO Just Admitted Its Pricing Strategy Cost the Company 2.25 Million Customers - Reportify