Arc’teryx brings on Tommy Hilfiger vet as first chief brand officer
Yahoo Finance·2026-02-03 20:35

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Dive Brief: Arc’teryx has named Avery Baker as its first chief brand officer, according to a company press release. Baker spent more than two decades in a variety of roles for Tommy Hilfiger, including as its chief brand officer and head of brand management. Baker will head up global brand strategy, marketing, communications and the establishment of a consumer exp ...