Ibotta's 2026 State of Spend Report Reveals 62% of Shoppers Now Choose Price Over Brand, Shaping How CPG Brands Drive Trial and Loyalty
Ibotta, Inc.Ibotta, Inc.(US:IBTA) Businesswire·2026-02-05 22:03

消费者支出趋势与品牌忠诚度 - Ibotta发布的第三份年度支出状况报告显示，尽管消费者感受到的通胀直接影响减弱，但他们仍然坚定地关注商品价值 [1] - 与此同时，品牌忠诚度持续减弱，这标志着消费品品牌获取和留住客户的方式发生了根本性转变 [1] - 消费者并未回归到通胀前的购物习惯 [1]

Ibotta, Inc.-Ibotta's 2026 State of Spend Report Reveals 62% of Shoppers Now Choose Price Over Brand, Shaping How CPG Brands Drive Trial and Loyalty - Reportify