This story was originally published on WardsAuto. To receive daily news and insights, subscribe to our free daily WardsAuto newsletter. LAS VEGAS — Affordability is just as big a buzzword for auto lenders as it is for auto dealers, judging by discussions at the American Financial Services Association’s 2026 Vehicle Finance Conference & Expo. “Affordability is a constraint for the market that’s keeping consumers on the sidelines,” Satyan Merchant, senior vice president, automotive and mortgage for TransU ...