McDonald's Q4 Earnings Call Highlights
Borden highlighted two marketing drivers in the U.S. during the quarter: Monopoly and the Grinch Meal. He said Monopoly produced one of the company’s largest digital customer acquisition events, with roughly 46 million 90-day active U.S. loyalty users and nearly 500 million games played during the promotion. He said the Grinch Meal set new sales records, including the highest single sales day in company history, and that the overall campaign sold nearly as many meals as the 2025 Minecraft Movie Meal and 202 ...