How McDonald’s won back low-income diners
This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Dive Brief: McDonald’s U.S. increased comparable sales by 6.8% during the fourth quarter and 2% for the year, according to an earnings release. McDonald’s has now posted three consecutive quarters of same-store sales growth. Comparable sales, which performed better than expected, were up in the quarter largely due to positive check and guest count growth, wi ...