PARIS — Les Secrets de Loly, the buzzy French brand for textured hair, has a new owner — Quadrivio Group — which is meant to back international expansion. Financial terms of the deal were not disclosed. More from WWD Kelly Massol, who founded Les Secrets de Loly in 2009, was its sole owner until April 2022, when Quilvest Capital Partners took a minority stake to help boost geographic reach and scale. As Quadrivio enters into the brand’s capital, Quilvest is exiting Les Secrets de Loly. Quadrivio is joined ...