Henkell Freixenet eyes spritz demand with Mionetto launch
Yahoo Finance·2026-03-19 21:52
Henkell Freixenet is looking to tap into demand for the spritz with the launch of an orange Mionetto aperitivo in Europe. The sparkling-wine group is rolling out the ready-to-serve spritz in markets including Germany, Austria and the Czech Republic. Demand for the spritz has been fuelled by the interest in lower-abv products. Campari's Aperol brand has been at the forefront of the rise of drink and the popularity of the spritz has also boosted demand for Prosecco. “Mionetto is the number-one-worldwide, ...