Key Takeaways Coca-Cola saw 2025 organic revenue growth, supported by 4% pricing, while volume stayed modest.Coca-Cola flags pressure on lower-income consumers and weaker sentiment in China, testing pricing limits.Coca-Cola is shifting toward a 50/50 price-volume mix, stressing value price points and offerings.Coca-Cola Inc.’s (KO) pricing strategy has been a key growth driver in recent years, but the question now is whether it can remain effective amid a softer global consumer environment. In 2025, the com ...