New Sprout Social Research Reveals “Intelligence Gap” as Many Enterprises Fail to Act on Real-Time Consumer Insights

Global study finds 86% of organizations missed opportunities due to delayed or siloed insights, while only 10% can act on real-time data within hours71% of business leaders predict social data will overtake traditional research in terms of strategic influence by 2029 CHICAGO, April 29, 2026 (GLOBE NEWSWIRE) -- Despite unprecedented access to real-time consumer data, most enterprises are still making decisions at yesterday’s speed. Social intelligence is the key to closing that gap, enabling organizations to ...

New Sprout Social Research Reveals “Intelligence Gap” as Many Enterprises Fail to Act on Real-Time Consumer Insights - Reportify