New Sprout Social Research Reveals “Intelligence Gap” as Many Enterprises Fail to Act on Real-Time Consumer Insights
Global study finds 86% of organizations missed opportunities due to delayed or siloed insights, while only 10% can act on real-time data within hours71% of business leaders predict social data will overtake traditional research in terms of strategic influence by 2029 CHICAGO, April 29, 2026 (GLOBE NEWSWIRE) -- Despite unprecedented access to real-time consumer data, most enterprises are still making decisions at yesterday’s speed. Social intelligence is the key to closing that gap, enabling organizations to ...