Fox acquires Roku for $22B to accelerate streaming advertising business
Marketing Dive·2026-06-15 22:27

"This combination will transform the scope of our company into high-growth verticals and yield a step change in our overall growth profile," Fox CEO Lachlan Murdoch said in a press release. "Roku pioneered streaming TV and scaled it into a leading CTV platform. Together, we intend to lead its next chapter." The deal gives Fox, which last year launched the direct-to-consumer Fox One streaming service, a bigger standing in CTV, a channel that produces both advertising and subscription revenue. These markets a ...

Fox acquires Roku for $22B to accelerate streaming advertising business - Reportify