Walmart launched an “immersive commerce” partnership with 3D technology firm Unity.The collaboration lets Unity developers integrate Walmart’s commerce application programming interfaces (APIs) directly into their games and apps, which in turn lets creators sell physical items in real-time 3D (RT3D) across more than 20 platforms, according to a Thursday (Jan. 4) press release.The partnership unlocks new ways for developers and creators “to connect customers’ virtual and physical lifestyles and [establish] n ...