Adobe: Online Holiday Sales Reached Record $221 Billion in 2023

Online sales reached a new record in 2023, thanks in part to buy now, pay later options.New data from Adobe, released Thursday (Jan. 4) showed that American consumers spent $222.1 billion between Nov. 1 and Dec. 31 last year, a 4.9% increase over 2022.More than half of that spending happened in November, thanks in part to a strong “Cyber Week,” in which shoppers spent$ 38 billion.While consumers were eager to spend online, they were also hesitant to break their budget, with buy now, pay later (BNPL) usage r ...