Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more consumers. In an interview with PYMNTS, Stephanie Perdue, vice president of brand marketing at the fast-casual brand, explained that the restaurant’s recent partnership with fitness app Strava, which includes exclusive offers for rewards program members, is driving digital adoption among consumers focused on health in the New Year.“We always aim to be ...