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Report: Target Considers Amazon Prime-Style Membership Plans
TargetTarget(US:TGT) PYMNTS·2024-02-07 22:35

Target is reportedly mulling a paid membership plan similar to Amazon Prime and Walmart+.The new program, known as “Project Trident” within the company, could launch as soon as this year, Bloomberg reported Wednesday (Feb. 7), citing unnamed sources.While the retailer already has its Target Circle loyalty program, offering deals and rewards for purchases, the new program would go further, offering other benefits and requiring a fee, the report said. It could incorporate Shipt, the Target-owned grocery deliv ...