Walmart to Offer Suppliers Combination of Insights and Retail Media
Walmart will launch a new service that allows suppliers to combine insights from its data monetization platform with its closed-loop, omnichannel retail media solutions.This combination of Walmart Luminate insights and the Walmart Connect retail media solutions was piloted last year and will be available to all Walmart Luminate Charter subscribers by the end of 2024, the company said in a Wednesday (April 17) press release.“For suppliers, this means being able to identify trends within critical categories t ...