Netflix‘s 18-month-old advertising tier has nearly doubled in size since the start of 2024, reaching 40 million monthly active users around the world. The streaming giant revealed the number at its first in-person upfronts presentation in New York. Last year, in a presentation conducted in a virtual format due to the WGA strike, the company said it had 5 million MAUs, and the number grew to 23 million by January. Netflix President of Advertising Amy Reinhard told the crowd that 40% of all signups now come ...