The Power of Identity Resolution How Customer Intent Signals Can Trigger Revenue-Generating Messaging T H E P OW E R O F I D E N T I T Y R E S O L U T I O N A N D H OW C U S TO M E R I N T E N T S I G N A L S CA N T R I G G E R R E V E N U E- G E N E R AT I N G M E S S AG I N G 1 Introduction In today's increasingly digital shopping landscape, brands have access to a wealth of customer data at their fingertips. However, the key to unlocking the full potential of this data lies in identity resolution—the abi ...