Engaging Black Audiences How brands impact, grow and win with inclusion Diverse Intelligence Series 2025 Copyright © 2025 The Nielsen Company (US), LLC. 1 Table of contents Introduction Section 1 Digital trendsetters Section 2 Avid listeners Section 3 Loyal fans Conclusion Methodology 36 11 15 21 22 Copyright © 2025 The Nielsen Company (US), LLC. 2 Introduction Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted. Black audi ...