Emotion vs. Function: How top B2B brands engage and build value Contents global brand intelligence since 1996 Brand Finance Journal 2025 B2B 250 FOREWORD 6 Global 250 Most Valuable B2B Brands by David Haigh, Editor-In-Chief, Chairman & CEO, Brand Finance NOT ONE SIZE FITS ALL: IN THE WORLD OF BRAND, 20 B2B QUIETLY TAKES CENTRE STAGE by Hugo Hensley, Valuation Director, Brand Finance TOP 250 B2B BRAND RANKING 2025 14 FEELINGS VS. FUNCTION? THE POWER OF 20 EMOTIONAL ADVERTISING IN B2B BRAND BUILDING by Maiale ...