J P M O R G A N North America Equity Research 21 July 2026 US Food Producers and Retailers – Shipments vs. Scanner What Circana Data Tell Us About How Revenues Are Tracking In this note, we update our analysis of Circana data (Circana, OmniMarketTotal Market View MULO+ and Convenience) to forecast actual revenues. For food retailers, we look at regionally weighted Circana data for the food retail channel as a read-through for ID sales. For food producers, we estimate how revenues are progressing quarter to ...