Third annual Proximic by Comscore report underscores performance accountability, with AI-powered optimization now viewed as essentialNEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic investment to increase in 2026 and 87% saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a m ...