CHICAGO, Oct. 02, 2025 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU), in partnership with MMA Global, today released a new whitepaper, Giving Marketing the Credit it Deserves, revealing how traditional measurement methods have undervalued the impact of brand marketing on sales by as much as 83%. The findings demonstrate that when properly measured, brand campaigns don’t just build sentiment; they deliver performance by helping win new customers and driving long-term revenue growth. For years, CMOs have struggl ...