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Cracker Barrel CEO Masino admits in 4th quarter earnings call they underestimated customer connection to iconic logo
New York Post· 2025-09-18 09:39
Cracker Barrel on Wednesday released its fourth quarter earnings results, but much of the attention centered on the restaurant chain’s swift reversal of its controversial logo redesign that went viral online.The company — based out of Lebanon, Tennessee — reported total revenue of $868 million, down 2.9% from the same quarter last year. The company also said that traffic has fallen 8% since the August rollout of its simplified, text-only logo. Shares tumbled nearly 10% in after-hours trading on Wednesday. O ...
Cracker Barrel CEO Masino admits in earnings call, underestimating customer connection to iconic style
Fox Business· 2025-09-18 07:35
Cracker Barrel on Wednesday released its fourth quarter earnings results, but much of the attention centered on the restaurant chain's swift reversal of its controversial logo redesign that went viral online. The company — based out of Lebanon, Tennessee — reported total revenue of $868 million, down 2.9% from the same quarter last year. The company also said that traffic has fallen 8% since the August rollout of its simplified, text-only logo. Shares tumbled nearly 10% in after-hours trading on Wednesday. ...