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Wholesale Strength vs. Digital Strain: Is NIKE's Channel Mix Working?
ZACKS· 2025-12-26 23:06
Key Takeaways NIKE's wholesale business drove solid growth, mainly in North America, while digital posted lower sales.NIKE benefited from strong retail ties, tighter inventory discipline and a diversified mix.NIKE Digital sales declined due to fewer promotions, softer traffic and premium repositioning. NIKE Inc.’s (NKE) recent performance highlights a growing imbalance within its channel strategy, raising important questions about whether its current approach is delivering sustainable growth. While wholesal ...