McDonald's, Taco Bell, and Chipotle have all taken steps to address these perceptions, but they have taken very different approaches. Most Americans no longer see fast food as a good value, according to a recent Lending Tree survey. "Seventy-eight percent of consumers view fast food as a luxury because it's become increasingly expensive. Additionally, half of Americans say they view fast food as a luxury because they're struggling financially. This is especially true among Americans who make less than $30,0 ...