When the lights came up at FreightWaves’ F3: Future of Freight Festival this fall, few expected one of the most talked-about sessions to shift the conversation away from agentic AI and toward something a little more grounded: fuel routing. That’s exactly what happened when MapUp took the stage with FirstFleet, Inc. to debut its new prescriptive fuel-routing platform, FuelGuru, in a live, on-stage demonstration. The demo was led by Austin Henderson, Chief Information Officer at the Nashville-based dedicat ...