The company launched the flagship BRAVIA Theatre Trio wireless home theatre system alongside the BRAVIA Theatre Bar 7, Theatre Bar 5, Theatre Sub 9, Theatre Sub 8, Theatre Rear 9 and Theatre Rear 8 as it seeks to capitalise on rising demand for The launch comes amid a broader shift in consumer behaviour that is reshaping India's home entertainment market. "We are witnessing a clear shift from value-driven purchasing to experience-driven decision-making," Nezu Daisuke, Global Head of Home Audio and Video Div ...