Home loan market competition

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Private lenders work on winning back home loans as a growth driver
The Economic Times· 2025-09-11 08:00
Public sector banks’ share of new home loans by value stood at 43% in FY25, up from 34% in FY22. In contrast, the share of private banks declined to 29.8%, from 42.6%, with executives often cited “irrational pricing” by competitors as the reason for the slowdown.Over the last six months, “ICICI Bank has ceded some market share in home loans over the past few years due to higher pricing. However, it has now realigned its product pricing and hopes to benefit from some pick-up in the mortgage segment and, thu ...