Technical functionality has long played a starring role in the development of modern financial services. However, in the rush to build the next big thing, many providers have inadvertently overlooked a critical element: the human being at the heart of it all. Business-to-business (B2B) platforms have been guilty of differentiating more so on technical specifications, or look and feel, than their ability to impact the real lives of consumers. Beyond the code: addressing the human challenge The focus on te ...