International Business Expansion
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Is Monster Beverage's International Push the Next Big Driver of Sales?
ZACKS· 2025-12-02 01:35
Key Takeaways International revenue rose to $937M, now 43% of sales, with strong gains in Europe and Asia Pacific. Gross margins improved in EMEA and APAC, aided by distribution expansion and cooler placements. New launches like Valentino Rossi Zero Sugar and Rio Punch fueled category growth and share gains. Monster Beverages Corporation (MNST) continues to position its international portfolio as a key engine of long-term growth, supported by sustained momentum across major global markets. The company deliv ...