No-discount strategy
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This fast-growing chain says ‘no discounts' – and it's paying off
Fox Business· 2025-12-17 01:16
Cava sets itself apart from rivals with a unique strategy: No discounts. The Mediterranean chain, which has launched hundreds of locations nationwide since its founding nearly a decade ago, is sticking to this strategy, maintaining that it doesn’t need discounts to generate short-term traffic.Co-founder and CEO Brett Schulman told FOX Business that companies can get into a "short-term trap" of throwing discounts to drive transaction growth in the short term. Public companies, he said, feel pressure from the ...