This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Dive Brief: One in five loyalty programs will only offer fully personalized, member‑specific perks instead of a universal list of benefits by 2030, according to a Gartner prediction from last month. AI will enable this mass personalization by helping brands dig through behavioral data, product data, and other information to create appropriate offers, according to Brad Jas ...