Passion - % Strong Passion (Top 3 Box on 10 Pt. Scale) 66% 62% Lean-Forward Listening % Selected Strong Passion For Favorite Podcast* Listen with Leaned-Forward (actively engaged in content, paying close attention) HOW TO BE IN PODCASTS 'MUST KNOWS' FOR EFFECTIVE ADVERTISING Podcasts draw a passionate, leaned-in audience *Source: "Digital Audio Expansiveness", Magna, Spotify Listen Leaned-Forward n=3.091 2 Given the unique listening experience of podcasts… WHAT CREATIVE STRATEGIES HELP BRANDS PUT THEIR BEST ...