Key Points With birth rates tumbling in China, the baby care market is an unlikely source of growth for Procter & Gamble. The company has moved upmarket with premium products, a strategy that's working wonders. This success offers a blueprint for the company's other businesses as it looks to reinvent itself. 10 stocks we like better than Procter & Gamble › China's birth rate was 5.6 births per 1,000 people in 2025, down nearly 13% from 2023. With just 7.9 million babies born last year, China's f ...