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Lamar Advertising Company (LAMR) Presents at Wells Fargo's 9th Annual TMT Summit Transcript
Seeking Alpha· 2025-11-19 04:58
Question-and-Answer SessionGreat. Well, maybe starting with an industry question. Out-of-home has been pretty stable over the years at about 2% to 3% of the total U.S. ad market. Over time, do you expect the industry to grow a share of the pie? And what do you view as the drivers of unlocking that upside?Sean ReillyCEO & President Yes, good question. I'll start with Lamar is 80% local, right, and 20% national. Meaning that I think a lot about what's going on with the share of the pie at the local level. And ...