Hershey has overhauled its US commercial structure, making changes to the way it takes its sweet, salty and protein product ranges to market. The move, announced yesterday (16 March), will see the snacks group integrate commercial planning and "retail execution" across the three categories. In the statement, Hershey said the model marks the first time it has unified its “brand power, category strategies and consumer insights” within one structure. "The evolution scales the commercial capabilities of it ...