NBCUniversal said Tuesday it has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume but declining to characterize total revenue or rates. Live sports propelled the overall sales effort, with the Milan Cortina Olympics, Super Bowl LX and the FIFA World Cup, all exceeding previous benchmarks for each of those properties. NBCU said Peacock accounted for one-third of total upfront ad sales volume, hitting a new record, with the company calling its digital upfront the biggest in its hi ...