McDonald’s is set to begin evaluating its franchisees on how effectively their pricing offers value for customers, as it revises its franchising standards. Effective from 1 January 2026, the move comes as cost-conscious customers cut back on eating out. In a memo obtained by CNBC, McDonald’s global franchising, development and delivery senior vice-president Andrew Gregory stated: “Effective January 1 2026, we are enhancing our global franchising standards across all segments to reinforce accountability f ...