Key Takeaways MCD reintroduced Extra Value Meals at $5 and $8, which account for about 30% of U.S. transactions.McDonald's expects behavior to build over quarters, tracking traffic share and affordability scores.MCD backs EVMs with marketing and franchisee support, taking near-term margin pressure to drive volume.McDonald's Corporation (MCD) is leaning heavily on Extra Value Meals (EVM) as it works to stabilize and rebuild customer traffic heading into 2026. Management has been clear that value is not a tac ...